Creative Content Writing in Hull
Content is at the center of everything digital in today’s playbook (This very page about copywriting in Hull being a prime example). This could be in the form of direct and engaging copy to encourage lead generation and conversions or it can perform more of a backseat role in search engine optimisation backlink strategies. One thing is for certain, your business will require large volumes of copy to perform efficiently in your digital marketing strategy. That’s where we come in, the leading agency for content writing in Hull.
We specialise in producing white-hat, natural and ethical copy. We don’t use software automation or attempt to re-word content that other authors have produced. We invest time into understanding the topic, audience and objective to create something unique from fresh.
Website Content Writing in Hull
Our creative writing team go beyond the expectations of your typical digital marketing agency in Hull. We don’t look at website copy as a necessity to fill white space, but instead an opportunity that your business should be utilising and taking advantage of to build a relationship with your visitors.
Writing effective copy is all about keeping the content simple and answering objections. We may be able to flaunt some industry terms around, but what’s the benefit in doing so if they aren’t conveying a message to the reader? It’s all about your message.
Before we approach your content, we’ll dive into our initial research exploring your brand’s tone of voice, analysing your competitors and grasping a further understanding of your industry. We may also arrange a consultation during this stage to learn more from you directly.
We’re firm believers in conveying a message in as simple terms as possible. We start by listing the objections and target points of the article. We’ll then introduce our substantiating data before fleshing out the content into the type of end product you’d come to expect.
We will never rush your content from writing to publishing. Our writers always ensure every article goes through our process of initial proof-reading from another team member and a quality review from the writer the following day once they are reading back with a fresh mind.
Our writing approach is all about conveying information in a clean and crisp manner that keeps the user journey flowing. The purpose of copy can vary hugely based on the marketing strategy, from long and informative content designed to convey product or service diversity or depth to a more ‘straight to the point’ orientated towards converting visitors into customers.
Our content goes through multiple rounds of proofing to ensure we’re meeting the New Cove Marketing quality standards. We’re proud to be one of the leading suppliers for creative content writing in Hull and the surrounding areas.
Engaging Blog Content Writing in Hull
Running a blog is an incredibly rewarding digital marketing strategy however it can also be very draining on your time. Balancing the consistent production of content and supporting assets on a daily or weekly basis can often fall in priority against other important tasks in your business. Outsourcing your blog to New Cove Marketing can help not only to produce your content but to maintain a positively correlating quality standard.
We’ve wrote thousands of blog articles totaling millions of words for brands in a range of niches targeting multiple audiences. We’d love to discuss your project and show you some of our content writing in Hull case studies relevant to you. Whilst we’ve got your attention though, check out one of our own blog posts below:
SEO Content Writing in Hull
Search engine optimisation is at the very heart of New Cove Marketing so it’s no surprise that we specialise in this copy-writing niche. We’ve worked on some fantastic campaigns in this area for huge brands, contributing more than 800,000 words to Compare the Market alone. We worked with them to provide content for a long-tail search engine optimisation campaign which saw outstanding returns in traffic.
They were so impressed, we continued to work with other departments in the brand contributing towards their internal recruitment efforts and networking events from a search engine optimisation perspective.
We all know that content is king in modern search engine optimisation, but quality is continuing to take center stage as Google focuses their direction towards user experiences. New Cove Marketing have a proven track record of delivering content that can challenge rank one for major search terms.
We’ve competed with and excelled against brands more than fifty times our size yet we continue to come out on top. We might not have the secret recipe for KFC’s chicken, but we certainly have our own herbs and spices to tackle search marketing.
Frequently Asked Questions
We’ve prepared a small knowlegebase below to address some of the questions we receive on a daily basis. New Cove Marketing offer free consultations on all projects with absolutely no obligation to proceed to purchase. We would love to sit down and discuss your business, even if it’s just to offer some advice.
Every project is approached differently but there is a general process we follow. Firstly, we’ll have an initial consultation with you to understand the project and design an approach that works. We’ll initially look to gain as much information from you as possible such as:
- Your content writing campaign objectives.
- Your brand’s tone of voice to ensure consistency in delivery.
- Any important points you want us to address within the articles.
Our team will then go away and conduct our own research by looking further into your business, your competitors and your industry. Our writers will build a database of information that can be referred to during writing. At this stage, we’ll liaise with you to:
- Source answers to any questions we have relevant to the article.
- Confirm any unsubstantiated statistics we have found through our own research.
This thorough preparation is the key to quality copywriting and one of the primary reason’s New Cove Marketing are continued to be recognised as the leading provider of content writing in Hull.
Yes. Our articles as standard come complete with content, the necessary factual substantiations and optimised meta data where relevant, however upon request we can cater for licensing or creating images, info-graphics and other supporting material.
All of the images New Cove Marketing provide for website design projects have been sourced and licensed in accordance with the relevant copyright.
Any info-graphics we create are delivered as both the final image format (JPG/PNG) alongside the original and labelled Photoshop document (PSD).
Definitely. We want you to be thrilled with your new content and happy with how it reflects your brand.
We provide unlimited error and grammatical revisions should anything sneak through or industry terminology be communicated incorrectly, in addition to two rounds of revisions for any cosmetic requests such as re-approaching a section of content from a different angle.
Our priority is your happiness as a client and we’ll always strive to provide a flawless experience that leaves you wanting to share your experience with our copywriting in Hull.
We don’t follow the industry norms and reference any existing articles as a whole to create content. All of our content is ethically produced, meaning that we absorb information from existing content however we approach it completely independently.
As a result of this, you will never have any concerns with quality score testing or any negative flags about the uniqueness of content written by the New Cove Marketing team. We’re firm believers that content is king and quality is queen.
If you are concerned with the quality of potentially outsourcing your content, we’re more than happy to demonstrate some of our pre-published content being tested against the leading metrics for content testing. Reach out to our team today and we’ll be happy to assist you.
Yes. Whilst we’ve worked with some amazing global brands and continue to do so, we’re very focused on serving and supporting small to medium businesses with copywriting in Hull. We want to enable small, local and startup businesses to grow with access to professional marketing services at affordable prices.
One of the biggest misconceptions about New Cove Marketing is that we’re solely a premium brand and that means our prices will be through the roof. As a matter of fact, we’re unrivaled on price with our competitors and that honest and fair model is exactly why large businesses love us too.
We encourage you to reach out to us today to discuss your project, we’d be happy to explore your business over a cup of tea and provide a quote with absolutely no obligation to pursue any services with us.
We’re often asked about the length of content we recommend for a range of formats and applications. Whilst in some cases there is relevance to it, generically it’s a completely irrelevant factor.
Creating high quality content is about keeping the reader engaged whilst answering objections and enticing their interest with high quality conversion statements. This could be no more than 100 words or no less than 1,000, it’s completely driven by the topic at hand.
One area where the volume of content can play a significant role is search engine optimisation. Whilst professionals have mixed opinions, our strategy has proven highly successful for us and one we continue to endorse.
If you are looking to generate search engine traffic from content on your website, we recommend a minimum of 800 words however we would typically average approximately 1500. This same rule of thumb would typically apply to guest posting too (after all, they want their content to rank too). Content used for link building campaigns on the other hand will often be lower (this can vary based on your tier structure, link type and the competitiveness of your industry).
In an unregulated industry surrounded in self-claimed certification, we don’t blame you for wanting to perform due-diligence on the authors of your content. All of our copywriters are from the United Kingdom and held to the highest standards.
Not only are our writers trained to the highest standards in English language and literature but the team undergo continuous marketing training to ensure we’re delivering value with our content. We’re focused on maintaining our reputation as the leading provider of content writing in Hull.
Some of our writers work office based whilst other’s have the luxury of a remote position. New Cove Marketing have professionals in all of our departments working in remote positions where preferred and possible which we believe creates an enjoyable, balanced and positive work culture.