Social Media Marketing in Hull
As with all of our marketing campaigns, we approach social networks with a completely natural and human executed campaign. It’s that personal touch and invested time that makes us stand out from the crowd. Whether your a large brand looking to establish a global presence or a local retailer searching for social media marketing in Hull, New Cove Marketing are your go-to provider for an effective campaign.
What is social media marketing? Is it creating a page and posting content ‘x’ times per day? No. That’s social media failing. Social networks don’t keep us coming back to read brand identifying articles, we’re addicted to these platforms because of their connectivity and engagement. Your brand needs to do exactly that, connect and engage with your potential and existing audience.
Content Creation for Social Media Marketing in Hull
Take a second and think about the type of brand created content that you engage with on social media platforms, why did you click on it? It seems so simple to take into consideration, yet we’re often more concerned about volume and consistency then quality. That’s exactly what New Cove Marketing avoids. We’re focused on delivering quality content that can reach larger audiences via social media marketing in Hull.
Creating quality content and an engaging customer experience can be demanding, but quality content is what drives social media growth. Instead of producing twenty articles and receiving minimum results, why not invest more time in quality content that can be re-marketed in the future too?
It doesn’t have to be conversion orientated all the time. Let’s paint a picture to demonstrate this. There are thousands of plumbers on the internet and an overwhelming amount of uninspiring articles about pipes and taps. How many consumers really care enough to click? Very few.
Now lets compare that to a successful competitor that went so viral you may of heard of it yourself. One plumber decided to launch tongue-in-cheek employee of the week post, but this was no ordinary employee of the week. He’d photo one of his clients dogs who’d kept him company whilst on his travels. Not only did this generate incredible amounts of engagement, he went viral around the world.
We’re not saying that you need to embrace the employee of the week model, but thinking outside of the box and using your creativity can help you stand out from the same boring approaches that have been depleted of value.
It’s Okay To Sacrifice Quantity To Preserve Quality
If you’re producing twenty articles a month that generate nothing more than a few clicks and a rare burst of engagement, imagine the transformation you could see in results by harvesting all of that effort into one or two effective messages that go viral.
We know it’s difficult to leave what you know behind, but marketing is a competitive space and you can’t meet the bare minimums and still generate a positive return on investment. Content isn’t the future of social media, it’s already firmly here in the present. Don’t panic though, we can help you take advantage of it with social media marketing in Hull.
Conversion Promotion for Social Media Marketing in Hull
We often tend to put a lot of time and effort into producing content as business owners but when it comes to exposure, we rarely go beyond the effort of relying on our existing audience to widen the reach. There are a volume of channels available within social networks to acquire a larger audience to directly approach your target audience and drive engagement to push you towards viral status.
There are four key areas that we believe contribute towards driving consumers towards your preferred intent whether that be consumer reach, lead generation or conversion as detailed below:
Social media marketing has a huge depth of opportunity and how you approach this is tailored to your individual campaign. Our team never approach two projects the same and always look to include disruptive an unorthodox strategies to help you stand out.
We’ve worked on a wide spectrum of campaigns from sports and entertainment through to legal and finance. We’re never short of innovative ideas and strategies that will help your business establish an online presence.
We strongly encourage any business considering working with a service provider for social media marketing in Hull to reach out to our helpful customer support team for a free consultation where we can share ideas, strategies and help you get a better understanding of your business’s social potential.
Frequently Asked Questions
We’ve prepared a small knowlegebase below to address some of the questions we receive on a daily basis. New Cove Marketing offer free consultations on all projects with absolutely no obligation to proceed to purchase. We would love to sit down and discuss your business, even if it’s just to offer some advice.
Firstly, don’t panic! Social media is a huge marketing channel and we wrote about these strategies in details to open your eyes to more opportunities that are out there. The majority of businesses aren’t fulfilling their potential on social media either, which is why you can capitalise on this and step ahead of your competitors.
There is no universal approach to social media and it’s heavily reliant on a number of factors including your industry, target market, area of service and even your brand’s tone of voice. We offer a free consultation which you can avail of by reaching out to our customer service team. An adviser will sit down with you and discuss your business whilst exploring opportunities that may be available to you. You’ll be able to action this information whether you decide to work with us or not.
This is an important question. Our ability to produce impacting and relevant content that will encourage engagement is reliant on your cooperation. Our social media professionals work closely with your brand as an extended arm of your business, sourcing and producing information relevant to your active events. Without this link, we’d have no personalised insights into your business that help to captivate an audience.
This doesn’t mean you need to clear your schedule to live and breathe social media though. We can often grasp all the insights we need over a few emails or a brief weekly conversation that should consume no more than ten to fifteen minutes per week.
Whilst other agencies may offer a more independent approach and use their own insights irrelevant to your business specifically, we strongly believe the resulting quality of content will not provide a positive return on investment.
Most of our clients prefer a much more hands off approach, however for business owners and marketing departments wanting to process prior approval or collaborate with other internal departments, we can introduce processes that work for you. Your account manager will be able to establish a process chain that doesn’t inconvenience your business and allows the free flow of information and guidelines for content review.
We deliver social media marketing in Hull to businesses of all sizes ranging from local tradesmen and freelancers through to global brands with more than 250 employees. We’ve yet to have an experience where we cannot fulfill the preferred process chain for a potential customer.
We’ve discussed some of the best social media marketing avenues available across these leading platforms from networking through to collaboration that we hope will inspire you to do more. We do still receive requests to provide more basic campaigns, whether it be a bland niche industry or you’re not ready for change. We may still be able to help, however we’ll only offer a proposal if we believe that the discussed campaign will offer value to your business.
One of the most unfortunate and common reasons for falling back onto a basic campaign is budget and this is something we really try and tackle. Creativity and unorthodox strategies don’t necessarily demand a significant budget and they deliver a much more substantial return on investment.
Our social media marketing team will always look to respond to customer messages to help drive engagement and build a relationship with consumers. Our team typically respond to messages within business hours in a matter of moments however out of hours requests may take a few hours to be addressed. For larger businesses with a increased demand for social media messaging, we can offer twenty four hour servicing in the form of virtual assistance via Support Envoy.
This would not serve as a customer support solution however. If you’re looking to offer customer service opposed to redirecting inquiries via social media onto other channels, talk to us today and we’ll help organise a special discounted rate for Support Envoy’s social media support packages.
We understand that some businesses want to orchestrate their own campaigns whether they are personal influencers, posting relevant to travel or want to train in-house staff to provide these services more professional. We do offer training for social media marketing in Hull which is also available virtually and via our online education partners.
We’ve trained a host of business professionals, celebrities and even worked with television candidates of BBC’s The Apprentice. We’re able to personalise training around your skill sets and objectives via a one-to-one experience.
For more information about training services, reach out to our helpful customer support team for more information.
We don’t believe in using software’s due to their typical inflation of user journeys that can often misrepresent campaigns. Our goal is to deliver accurate and actionable intelligence that can help you understand your campaign’s return on investment. We used advanced tracking on your website and social media channels to capture information that is transferred into personalised reports. We’ll also discuss and schedule regular catch-ups for our team to stay involved in your business development for content creation purposes.
The frequency of these reports can be variable based on the size of the campaign, the events taking place at any given time and the clients preferences. Your account manager will advise and organise these processes prior to launching your services with us.